T-Mobile Pop Up

T‑Mobile’s holiday pop-up in New York transformed a retail space into a bold, branded holiday experience. The activation brought together seasonal storytelling, product showcases, and VIP lounge moments — all under the T‑Mobile “Magenta Status” umbrella.

My Role:

I led the visual design direction for the entire space – developing all 2D graphics and design concepts used throughout the activation. This included:

• Art direction and design for large-scale environmental graphics and spatial storytelling moments

• Creation of custom signage, product boards, and wall installations across multiple themed zones (gifting, travel, entertainment, etc.)

• Design of vinyl wraps, branded props, backdrops, and icon systems tailored to fit real surfaces and custom-fabricated builds

• Alignment with T‑Mobile’s holiday campaign language and brand guidelines while expanding the seasonal aesthetic

Impact:

The activation delivered an immersive holiday experience for T‑Mobile customers and guests, turning a temporary space into a high-touch, brand-forward moment. Every visual element – from wall wraps to environmental touchpoints – helped bring the campaign to life and make T‑Mobile feel festive, elevated, and unmistakably magenta.