Rude Cosmetics

As the lead designer for Rude Cosmetics, I drove creative across packaging systems, product visuals, and campaign content for multiple product lines and seasonal drops. Working closely with marketing leads and stakeholders, I crafted visually bold, trend-driven design rooted in Gen Z aesthetics and built for social-first environments.

My Role:

• Directed packaging systems across dozens of SKUs, from single products to full seasonal collections like Puff the Magic Powder, Roaring 20s, and Flower Child

• Produced high-impact 3D product visuals for web, e-commerce, and paid social

• Designed in-store displays and fixture mockups to maximize shelf presence and brand cohesion

• Created seasonal campaign art (e.g. Valentine’s, Thanksgiving) tied to launch calendars and promo strategy

• Balanced rapid production timelines with concept-led execution – translating loud, playful brand energy into consistent visual storytelling