2025
Dolby CES
12,000 sq ft 2D visual system across walls, signage, and branded surfaces – bold and balanced for global experience.
Brand Identity
UX/UI
Graphic Design
Client /
Dolby
At CES 2025 in Las Vegas, Dolby highlighted its automotive entertainment innovations - revealing Dolby Atmos and Dolby Vision in-car experiences. Over the course of a 12,000 sq ft activation, I led the design of a 2D visual system applied across brand walls, signage, and environmental graphics.
My Role:
• Developed visual assets that ensured consistency across scale and touchpoints
• Created templates for signage, wall graphics, and branded surfaces
• Collaborated with Dolby’s Head of Experiential Marketing and the spatial design team
• Delivered production-ready files for print and vinyl fabrication
Impact:
The activation delivered a cohesive, elevated brand experience on the CES show floor, reinforcing Dolby’s premium storytelling and technical innovation.
