Netflix FYSEE

For Netflix’s 2024 FYSEE activation – a 15,800 sq ft Emmy-season showcase - I supported the design of branded 2D graphics across multiple immersive zones. The event featured interactive environments themed around flagship IPs including 3 Body Problem, Squid Game, and The Crown.

My Role:

• Collaborated with the visual design team to develop custom graphics aligned with each show's narrative and tone

• Designed signage, interface elements, and in-environment visuals for themed installations

• Worked closely with the creative technology team to integrate visuals into projection and screen-based interactions

• Helped ensure visual consistency across all zones while adapting designs to varying formats and spatial conditions

Impact:

The experience offered attendees a cinematic deep-dive into Netflix’s 2024 awards slate, brought to life through immersive design, IP-specific storytelling, and a bold, cohesive visual language.