Impostor Coffee

I led the entire brand development for Impostor Coffee – creating a distinctive identity from scratch. This included designing the logo, illustrations, type system, packaging, merchandise, and building out a full e-commerce experience. I modeled and rendered all products in 3D to elevate the visual storytelling.

The brand was crafted to feel playful but smart, with every touchpoint – from the mobile app UI to the physical packaging – reflecting a clear, cohesive personality. This project was a deep dive into building a brand system that scales seamlessly across print, digital, and retail.